Title- Bizarre Court Battle over Duff Beer Trademark
Author- NA Date Article Was Written- 12/6/12 click here to read this article Summary- Homer Simpson put Duff beer on the map; at first a fictitious drink, brewers soon wnated to produce it in reality. Duff Beer UG has been a long trial against another company that uses the same name. Although the other company has been using Duff Beer as a trade mark since 1999, Duff Beer wanted to lay claim to the trademark; they have been in operation since 2007. Though much deliberation, it has been ruled that Duff Beer will be represented by both of the companies. My THoughts- The first company that has been using the name since 1999 should have the rights to it. Duff Beer UG came around eight years later and is trying to claim it as theirs alone. First come, first serve. Cultural Tie In- Beer is a widely drank beverage in Germany and social media, such as "The Simpsons", is a large influence, especially on the younger demographic. If only one company could capitalize on the now famous Duff Beer, their revenue would be much larger. |